For the third time, we bring the magic of the animal kingdom to Austria with the “Wild Life” campaign at BIPA Parfümerien Gesellschaft, created in close partnership with schleich®. This exclusive promotion features seven lifelike animal figures designed to spark children’s curiosity and foster a love for nature.
More than just a giveaway, “Wild Life” creates moments of play, imagination, and connection. Each figure encourages kids to explore, invent stories, and share joyful experiences with their loved ones: whether it’s a crocodile sailing through the bathtub or a koala joining the bedtime routine.
Loyal shoppers can collect points to receive the figurines at a special loyalty price. BIPAS Bonus Club members even enjoy an extra perk: they need one less loyalty point to claim their favorite figure. This rewards regular visits while also motivating families to engage more with the campaign, boosting the average basket size.
What makes this campaign stand out is how it turns a retail promotion into an experience shoppers genuinely look forward to. BIPA’s decision to bring it back underscores its lasting appeal and measurable success. With its emotional storytelling and interactive concept, “Wild Life” demonstrates how a collectible campaign can spark joy, strengthen loyalty, and create excitement at the point of sale.
We would be happy to show how you can engage your customers with a customized collectible campaign.
