A brand-new, 100% tailor-made loyalty campaign for the whole family. As the days are getting longer, the temperatures are rising and the birds are starting to chirp louder, it becomes clear: Spring is just around the corner! It is an uplifting and inspiring time of the year, a period of new beginnings and growth that gets people active and outdoors.
After having collected 40 stamps shoppers can choose one out of seven attractive products for free. There are three cute little plush animals that can be found in everyone’s neighborhood in the spring – a rabbit, a frog and a snail. Each plush comes with a look-a-like ceramic bowl that adds color and a good mood to every table. All plushies are made from 100 % recycled polyester. It is also possible to collect for a watercolour set that lets kids (and adults!) capture spring even longer with their own created pictures.
Whether in the garden or on the balcony – customers can redeem their stamps for two planting starter sets and have the opportunity to grow their own herbs at home. Each set contains two different types of seeds – either tomato and lettuce or basil and parsley – as well as two plant pots that can be used for cultivation. All seeds are organic, from Swiss origin and are certified with the Coop Naturaplan Bio Knospe quality seal. A three-piece gardening tool set, including a trowel, fork and cultivator, rounds up the range.
Source TV Commercial: COOP Switzerland
We would be happy to show how you can engage your customers with a customized collectible campaign.