Happy Birds

Boost Group creates new spring collectibles campaign for Coop Switzerland


SWITZERLAND – Steinhausen – 2022  

On 11 March, the ‘All of a twitter’ spring collectibles campaign will be launched at all Coop formats. The campaign, which was conceived by Boost Group and designed especially for families with children, is intended to raise awareness of the variety of birds that can be found in Switzerland and to welcome the colourful arrival of spring.

Between 11 March and 17 April 2022, customers will receive one stamp for every CHF 10 they spend in Coop supermarkets and on coop.ch as well as in Coop Bau+Hobby, Coop City and Coop Restaurant locations. Alternatively, customers can also download the Coop app and collect points for the ‘All of a twitter’ campaign online.

Once participants have filled their card with 40 stamps, they can pick which of the free collectibles they want to receive: one of the three cuddly soft toys – Oscar the Tengmalm’s Owl, Lilly the Blue Tit and Tom the Robin – or a set of crayons for creative colouring fun. In keeping with the arrival of spring, customers can also opt for a plant pot made from kraft paper that can be hung up or placed on a surface. The included seed mix will conjure up a wonderful bouquet of flowers for the balcony or garden.

For more information about the ‘All a twitter’ spring collectibles campaign, visit coop.ch/zwitschern.

About Boost Group

Founded in 1987, Boost Group is the leading international full-service provider for loyalty programmes and shopper marketing. We boost customer loyalty and engagement in sustainable, innovative and impactful ways through omni-channel solutions for shopper marketing, collectibles promotions and loyalty programmes. Our solutions are designed to influence consumer buying behaviour, drive sales volumes and increase customer engagement at every touchpoint, online and in-store.

For more information, contact marketing@boostgroup.eu.