Happy Birds

SWITZERLAND – Steinhausen – 2022  

On 11 March, the ‘All of a twitter’ spring collectibles campaign will be launched at all Coop formats. The campaign, which was conceived by Boost Group and designed especially for families with children, is intended to raise awareness of the variety of birds that can be found in Switzerland and to welcome the colourful arrival of spring.

Between 11 March and 17 April 2022, customers will receive one stamp for every CHF 10 they spend in Coop supermarkets and on coop.ch as well as in Coop Bau+Hobby, Coop City and Coop Restaurant locations. Alternatively, customers can also download the Coop app and collect points for the ‘All of a twitter’ campaign online.

Once participants have filled their card with 40 stamps, they can pick which of the free collectibles they want to receive: one of the three cuddly soft toys – Oscar the Tengmalm’s Owl, Lilly the Blue Tit and Tom the Robin – or a set of crayons for creative colouring fun. In keeping with the arrival of spring, customers can also opt for a plant pot made from kraft paper that can be hung up or placed on a surface. The included seed mix will conjure up a wonderful bouquet of flowers for the balcony or garden.