Legends of Europe is the follow-up to the highly acclaimed Legends of Luxembourg campaign at Cactus, and once again reimagines how families engage with stories, culture, and collecting. Designed to be both sustainable and playful, every detail carries a dual purpose: even the inside of each sticker pack is a color-in picture for kids. What might otherwise have been packaging waste becomes a creative activity, adding value for families and extending the fun long after shopping.

At the center of the campaign is a fairy-tale sticker book with a twist. Europe’s most iconic legends are brought together in a format that feels part storybook, part collectible adventure. Families can sit down to read myths and tales together, while children enjoy the excitement of filling the album with beautifully illustrated stickers and collecting and playing with the legend cards. It’s a cultural learning experience wrapped in entertainment — one that parents gladly welcome, as it makes discovering Europe fun and meaningful for kids.

All illustrations have been crafted by our in-house agency, showcasing tailor-made design at its very best.

If you’d like to experience the magic of Legends in your own campaigns, we’d be delighted to bring it to life with you — get in touch