All I need is a moment of pleasure


Building on its successful launch of the German cult brand ‘all I need.’ in Austria, Capri-Sun is further upgrading its health-based beverage strategy by expanding this range into Switzerland. The company asked Boost Group to develop and execute a creative and effective sampling campaign targeting Swiss commuters.


Boost Group implemented an amazing sampling promotion run on behalf of the Capri-Sun Group for the ‘all i need.’ brand. In various railway stations in Switzerland, we motivated and surprised thousands of commuters by offering them a moment of pleasure with an all-natural tea drink that activates body and mind. This was delivered ice-cold, of course, thanks to a logistics process with a seamless cold chain.


Together with Capri-Sun, the ‘all I need.’ brand and our outstanding promoters, we achieved a great shopper activation promotion with an innovative, sustainable and high-impact character.

About ‘all i need’
‘all i need.’ stands for naturally activating tea drinks. The Austrian company Capri-Sun proves that good taste, high-quality ingredients and a lasting invigorating effect can be wonderfully combined. All soft drinks branded as ‘all i need.’ are processed using 100% natural and organic ingredients. The activating effect is also obtained in a purely natural way from the main ingredient: freshly brewed tea. The current range includes all i need. Green Tea, all i need. White Tea and all i need. Black Tea. All three products are organic and vegan, as well as being the only beverages in Austria with CO2-neutral certification.
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