Strong collaboration between DeutschlandCard and Boost Group

Boost is a reliable partner for the DeutschlandCard rewards business

Boost Group has been responsible for the rewards business and the new rewards shop of DeutschlandCard GmbH since 1 March 2020.

Boost develops and manages various successful bonus and reward solutions for longstanding blue-chip customers in the retail, finance and healthcare sectors. DeutschlandCard is part of the Bertelsmann Printing Group and, with more than 20 million participants, it ranks among the largest and most successful customer loyalty programmes in Germany.

Participants in the multi-partner bonus programme can collect points on their purchases at leading retailers such as EDEKA, Marktkauf, Esso, Netto Marken-Discount and Hammer as well as at more than 400 online shops. In accord with their personal preferences, customers can redeem these points for attractive rewards in the rewards shop and elsewhere.

The new cooperation between DeutschlandCard and Boost also includes the launch of a new rewards shop with a new rewards strategy for which Boost is responsible. Participants can now expect an even more extensive assortment of attractive products in the shop, which has been expanded to include additional brands and other appealing features.

“We are very proud that with DeutschlandCard we have been able to win another leading multi-partner rewards programme in Europe as a Boost customer”, says Michael Lausenmeyer, Managing Director Boost.

Julian Wicht, Vice President Marketing DeutschlandCard GmbH, sees Boost as the right partner for the strategic orientation of the bonus programme’s rewards business: “In Boost, we have found a partner that can provide strategic support for our programme and offer our customers a constantly attractive and richly varied world of rewards.”

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