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The main goal for Spar Austria was a new and sustainable loyalty campaign combining an education-friendly sticker book for children and a strong brand licensing which would further increase consumer engagement.
In close cooperation with Spar Austria, Boost developed a collectibles program with full-colour stickers, showing 200 different islands, which could be collected into a sticker book. Two special effects were added to the stickers: heat-reactive versions and others with a metallic effect. The book also included a quiz, funny stories and the Garfield licence.
Boost developed the concept, the design and all copy, and coordinated production as well as distribution. It was a great success: the participation rate was 95% and all books were sold in next to no time.
