Old El Paso – Fajitas Friday


The Village booth of Old El Paso forms a small oasis for Swiss customers. The remarkable stand is truly a treat for the eye in every branch. How are the customers to be activated?


The feeling of a holiday to Mexico, inspires consumers and thereby generates impulse purchases and strong turnover. The scent of freshly made fajitas, which lies like an invisible veil over the whole scene, tickles all clients’ senses.


Boost staged with the “Mexican Village” a tempting culinary journey. During a cooking demo, promoters prepared tasteful Mexican dishes. The training was done by our Boost Academy. The enthusiasm of shoppers was more than assured this way.

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