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It’s time for cuddly moments – this time in the company of the adorable characters from Knitty Friends® Forest, a brand by Boost. These richly detailed forest animals are the shining stars of the joint campaign. With every purchase, shoppers will have the opportunity to complete their own Wald- & Wuselbande and take home unforgettable fun.
As well as being cuddly, the campaign also has an important sustainability message. Each of the cute animals is made from 100% recycled materials, making a valuable contribution to protecting the environment. These values are not only part of Boost’s DNA, but also part of PENNY’s corporate philosophy.
This delightful range of soft toys combines the softness of plush with the unique look and feel of knitwear. Lovingly crafted details, such as embroidery instead of plastic eyes, give each animal a unique personality that makes them irresistible.
With this campaign, we not only want to put a smile on the customers’ faces, but also improve the shopping experience and increase the frequency of visits.
At the same time, we are reinforcing PENNY’s competitive advantages by highlighting our commitment to sustainability.
Would you like to enter the magical world of Knitty Friends®, create unforgettable memories for your customers and set a strong example for sustainability? Then we would love to hear from you.
We would be happy to show how you can engage your customers with a customized collectible campaign.
