Garfield is back at SPAR Hungary – and this time, he is on an important mission that families truly connect with: “Let’s Save the Planet!”
Following the Garfield success story, this launch confirms the enduring strength of the brand and its ability to generate excitement across generations. In partnership with SPAR Hungary and Paramount, we created a collectible loyalty campaign that turns everyday shopping into a purpose-driven experience, combining fun, education, and long-term customer engagement.
At its core, shoppers collect sticker packs – including special editions – to complete the “Let’s Save the Planet!” sticker album. With six loyalty points, one included in each sticker pack, shoppers can redeem high-quality Garfield plush at a special price. In addition, a colored pencil set and a coloring book are also available for purchase throughout the entire promotion period.
But the impact goes far beyond the reward:
The “Save the Planet” theme taps into a highly relevant topic, making it a perfect platform to engage families through educational, emotional, and entertaining content. The sticker album transforms collecting into a shared family routine, creating moments that live at home and making SPAR part of everyday life.
This is what Boost delivers: loyalty programs that are easy to join, exciting to collect, and meaningful to experience. With the right mechanics and storytelling, we help retailers turn campaigns into complete experiences and to deliver what retailers care about most: boost sales and frequency.
We would be happy to show how you can engage your customers with a customized collectible campaign.
