To celebrate SPAR Hungary’s 35th anniversary, we turned iconic SPAR private label products into lovable characters to collect. The fully custom-made collectible concept creates a strong emotional connection to the brand and lays the foundation for an authentic collectible experience.
The plush range features eight Mini Shelfies transformed into keychain editions, combining maximum cuteness with everyday usability. For the Hungarian market, the collection is launched under the local name “SPAR mini Pajtik.”
The concept taps directly into two of the biggest toy megatrends of 2026:
Attachable keychain plush figures and the excitement of blind packaging. Blind packs are a main driver of the trend, creating surprise, encouraging collecting, swapping and driving repeat store visits. The Shelfies fully leverage this dynamic and brings the excitement of collectible culture into the world of retail loyalty.
With the Shelfies keychains, we merge a global toy trend with SPAR’s own products and identity, delivering a concept that is fresh and unique, appeals to a broad target group and creates long-term brand impact.
As a fully customizable concept, Shelfies by Boost demonstrates how impactful collectible campaigns can strengthen brand love, increase engagement and anchor a retailer’s product in customers’ everyday lives.
We would be happy to show how you can engage your customers with a customized collectible campaign.