SPAR launches the SUPERFOODIES®!

A spectacular, collectible campaign to boost sales and loyalty

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THE LEGENDARY SUPERFOODIES®

driving store traffic & sales

The SUPERFOODIES® are 28 attention-grabbing characters proven to create an instant hype among kids. Exclusively available at SPAR with every €20,- of spend.

They turned from veggies and fruits into heroes with superpowers who are on a spectacular mission to fight the enemies of all plants.

Each SUPERFOODIE® has a personality and unique shape. Kids can’t wait until they collected them all.

The characters are presented on sustainable FSC wooden dominoes with multiple playability options.

SUPERFOODIES DOMINOES

PLAYABLE, SUSTAINABLE & COLLECTIBLE

CREATING HIGH ENGAGEMENT

During 8 weeks shoppers of SPAR are rewarded with 1 superhero domino for every €20 at the checkout.  Packaged sustainably.

The SUPERFOODIE wooden dominoes from FSC enable hours of fun and educational play stimulating kids to become best friends with healthy food, especially fruits and veggies.

Kids get excited to build spectacular domino tracks, playing memory or the well-known traditional domino-game with family and friends.

The engagement of customers  strengthens the bond with SPAR considerably and drives loyalty, image and sales.

CREATING EXTRA SALES WITH ATTRACTIVE MERCHANDISE

SPAR is offering attractive merchandise to easily store the SUPERFOODIES and play additional exciting games.

Customers can buy a handy bag from recycled materials to easily carry the dominoes, an attractive gamebox from FSC with 4 wooden dominos inside, an additional  gameboard and an inlay to store all the blocks. If shoppers want to speed up collecting they can also buy 2 dominoes packaged together sustainably.

The merchandise items create additional awareness instore and generate extra sales.

THE SUPERFOODIE HEROES

CAPTIVATING CHARACTERS THROUGH STORYTELLING

The story of the SUPERFOODIES is a legendary story of good against evil.

As an example we see here Lady Fra who is the youngest member of the Super Foodies.

She turned from a strawberry into a superhero that can fly with supersonic speed to catch the enemies of her veggie and fruit friends. Her shape, eye expression and heroic dress are designed to express her powers and qualities.

Each SUPERFOODIE has a specific persona with qualities and traits that speak to the imagination of kids. Each character is very different. The variety and attractive appearance drive the urge of collecting them all.

THE SUPERFOODIE ENEMIES

THE SUPERFOODIES MUST DEFEAT SIX ENEMIES OF VEGGIES & FRUITS

Radix is an angry plant monster and the evil leader of the enemies of the SUPERFOODIES. Together with Lumax the snail, Brux the caterpillar and 3 other villains his goal is to destroy all plant life.

Through the story of good against evil characters kids get pulled into a captivating and fascinating story. They also get stimulated to use their own imagination and learn to love veggies and fruits.

The promotion comes with a very unique design and has been proven to create a hype that drives traffic and sales.

STRONG COMPETITIVE ADVANTAGE

A UNIQUE WEAPON TO DRIVE SALES

With the SUPERFOODIES collectible campaign SPAR has a unique offer in the market that other supermarkets cannot copy.

The concept has proven to be extremely successful in several promotions and was repeated several times in other countries.

Additionally it will boost Spar’s fresh competence and image as a sustainable company and create a long term, positive effect on customer loyalty.

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