Together with Cactus, one of Luxembourg’s most beloved and dynamic supermarket chains, we have created an extraordinary experience for the whole family with great edutainment value, called ‘The Legends of Luxembourg’.

‘The Legends of Luxembourg’ is an exclusive collection of stickers and cards inspired by Luxembourg’s most iconic legends. Each story has been expertly adapted in an engaging, modern and accessible way, allowing the younger generations to discover the culture and magic of these unforgettable stories. The perfect combination of fun, play and learning!

With every purchase worth €15, Cactus customers receive a multipack containing two stickers and a playing card. The accompanying album, available for €6, enables collectors to organise their stickers and extend their enjoyment with additional colouring pages, challenging puzzles and exciting games.

Recognising the importance of environmental responsibility, we wanted to give this campaign an extra twist, so we developed a new sticker pack solution for Cactus that transforms disposable material into a collectible item. Story segments are printed on the inside of each package, encouraging children to keep the packaging rather than discard it, thus converting potential waste into a valuable collector’s item. In this way we were able not only to reduce waste but also to promote environmental responsibility among children.

Once again, Boost has demonstrated its ability to combine innovation, environmental responsibility and a passion for culture, creating a campaign that not only entertains but also educates and promotes a more sustainable future.