Air Miles: The largest loyalty programme in the Netherlands


Air Miles is the largest loyalty programme in the Netherlands and Boost is proud to be its biggest external partner. In 2008, Boost opened the Air Miles Web Shop and since then we have been hosting it successfully – welcoming more than two million online visitors each year.
Air Miles is the chosen savings programme for several large Dutch companies, such as Albert Heijn, Shell, Praxis, Etos, Essent and MasterCard.


Customers can save points on their Air Miles card when purchasing goods or fuel in one of the shops. The points can be exchanged at one of the participating companies or in the web shop created by Boost. We offer end-consumers more than a thousand products from A-brands like Philips, JBL, Sony, Gardena, Skil and Tefal, and the range is constantly updated with new and attractive seasonal items.
The website is also linked with social media to extend contact with customers.


Active members: 3.3 million
Annual number of visitors: 2.0 million

Driven by our values, we support the development of a sustainable future!