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Barilla wanted to create a sales-oriented “Italian Love Story” campaign focused on emotion and on POS material.
We proposed a roadshow and a lottery.
On an Italian Vespa customers are invited to share and tell their personal Italian love story. Images of the promotion were uploaded directly to a portal and the winners of the Vespa were published online on a weekly basis.
26 points of sale and 114 promotional days generated 26,000 contacts, 4,000 photos and 2,000 uploads on the web.
Barilla Lovestory Roadshow | Boost Group from Boost Group on Vimeo.
