Our journey with Biedronka continues! With Gang Zaradniaków, we are proud to contribute to our third campaign together – once again bringing playful characters to life and turning everyday shopping into an experience that extends far beyond the store.
This year, Gang Zaradniaków introduces a colourful new world of characters inspired by everyday objects and activities. Rather than relying on licensed characters or existing IP, the campaign is built entirely around original characters created specifically for Biedronka. Instead of borrowing recognition from an established franchise, Biedronka creates its own world, with characters that are uniquely connected to the brand, the campaign message, and its customers.
The idea behind the collection goes beyond creating lovable companions: the characters encourage children to discover everyday skills, take on new challenges and learn through play – from preparing simple meals and gardening to staying active, caring for themselves and taking responsibility for pets.
As part of the campaign, Boost brought five unique plush characters to life: Golarka Genia, Konewka Konwalia, Hantel Henryk, Młotek Milo and Piesek Pimpek. The latter adds a clever practical twist to the collection: with his cute design and handy keyring, he doubles as a dispenser for dog waste bags.
For us, Gang Zaradniaków represents another exciting chapter in our collaboration with Biedronka. Across three campaigns, we have seen how collectible characters can become much more than rewards: they create emotional connections, inspire stories and bring a retailer into the everyday lives of its customers.
We would be happy to show how you can engage your customers with a customized collectible campaign.