Netto’s objective is to build customer loyalty with a tailor-made collection that is completely new to the market.
When shopping at participating Netto stores during the 15-week campaign, customers will be able to collect stamps to benefit from an exclusive offer on a collection of glasses from the iconic French brand Royal Limoges.
Boost developed a tailor-made range of elegantly designed glasses, adapted to each occasion.
The collection includes 7 Royal Limoges aperitif & cocktail glasses and 2 accessories to make aperitif time a real moment of pleasure and sharing.
Royal Limoges is a 200-year-old French brand, with a long tradition in tableware. It has a high perceived value and makes the offer for Netto’s consumers very attractive.
In order to give the promotion an extra boost, we created a special on-line game playable on mobile phones, PC’s and tablets during the whole campaign. Every day, consumers have a chance to win glasses or additional stamps. A competition on social media gives participants the chance to win an on-line cocktail learning session, as well as a weekend wine tasting trip for 2 people from a selection of 5 different wine producing regions in France.
We would be happy to show how you can engage your customers with a customized collectible campaign.