The Russian O`Key hypermarkets wanted to create a New Year campaign with a sustainable approach, including DIY and creative elements, appropriate to the ‘Kids about the Planet’ kids’ club and its values.
Sustainable FSC (Forest Stewardship Council) wooden New Year decorations, packed in FSC flowpacks , were supplied for children to decorate themselves and keep the memory of a magical wintertime alive!
During the ‘Create magic’ New Year campaign , customers received New Year eco-decorations as a reward for purchases and could buy soft toys with a bonus discount. The most active participants could collect the entire set.
This campaign received very positive feedback from shoppers. Kids and their parents participated enthusiastically in DIY activities and shared their results on social media. Shoppers described it as a very unique concept and as a positive campaign with a useful message.
“Our ‘Create magic’ campaign around New Year’s Eve was very successful,” says Olga Surnina, Marketing Director for O’Key. “It was a unique retail campaign with an eco-friendly focus and it went especially well considering the difficulties we have all faced in the year 2020. We saw lots of interest in our creative competition. Its strong elements of DIY, with kids colouring or decorating our wooden toys, made the campaign even more special. Thanks to Boost, the supply of campaign products was delivered on time and all went smoothly.”