Case study: Use of recycled plastic for figurines reduces carbon footprint by almost 40%
Use of recycled plastic for figurines reduces carbon footprint by almost 40% Leading research institute confirms potential reduction of environmental impact in case study for Boost Group at Esselunga Italy. Research Institute VITO has screened the environmental impact of a recycled plastic figurine vs. a virgin plastic figurine through its entire life cycle (Life Cycle […]
ALDI starts first nationwide emoji®-campaign with Boost in Germany
ALDI Nord and ALDI Süd are jointly launching with Boost Group in Germany an exclusive and customised emoji® kids collectibles promotion Boost Deutschland GmbH, is based in Ratingen -Germany, is responsible for developing and implementing the emoji® collection campaign at Germany’s leading discounter. Twenty-four fun emoji® collectible figures to play with and swap are available […]
SuperFoodies launched for Esselunga in Italy
Esselunga, innovation leader in Southern Europe, launches Super Foodies in Italy. Esselunga stands for fresh and healthy food. Good and healthy nutrition is one of the most influencing factors for well-being. Saving our planet by using sustainable sources, fair labour conditions and applying innovative recycling methods to save precious resources is our duty for today´s […]
Brands like emoji and WWF are cool to take to school
Brands like emoji and WWF are cool to take to school Together with Lightspeed GMI, a global integrated research organization, Boost conducted a Brand Licensing study in Italy and Spain to get a clear insight in what brands children know, like and aspire to collect during a promotion. In February 2018, both in Spain and […]
Boost launces first WWF Campaign with Karusel in Russia
Briefing Sustainable development and environmental responsibility are high on the agenda of the Russian retail industry. In June 2019, X5 Retail Group, along with other major industry players, signed a Memorandum on Sustainable Development. Karusel, a hypermarket chain within X5, emphasised its commitment to these principles through its latest short-term loyalty programme. Solution The programme […]
