Energizer
Briefing The challenge presented by Energizer was the restructuring of its entire range of batteries at 750 branches operated by a wide range of retailers, for the purpose of designing the POS for consumers in a simpler, better organised and more appealing way, while at the same time generating impulse purchases which would boost turnover. […]
Boost launces first WWF Campaign with Karusel in Russia
Briefing Sustainable development and environmental responsibility are high on the agenda of the Russian retail industry. In June 2019, X5 Retail Group, along with other major industry players, signed a Memorandum on Sustainable Development. Karusel, a hypermarket chain within X5, emphasised its commitment to these principles through its latest short-term loyalty programme. Solution The programme […]