We are pleased to introduce our new COO for Loyalty Programs, Robert Steinbauer!

Robert will take over the leadership of our Loyalty Programs Unit and, together with our dedicated loyalty team, will continue to expand our long-term customer retention activities. Michael Lausenmeyer, who has worked as Managing Director for Loyalty Programs since January 2017, will transition his responsibilities to Robert by the end of this year.

With 25 years of consulting experience on both national and international levels, Robert brings an impressive expertise in redesigning business processes, promoting business process excellence, e-commerce, and digitalization.

His special strength? Turning strategies into operational success—whether through business development management, launching business and IT transformation projects, or implementing new IT architectures for e-commerce (PIM, webshop) as well as CRM, ERP, and more. We look forward to seeing Robert’s inspiring leadership in action as he drives our long-term loyalty strategies forward.

At the same time, we would like to sincerely thank Michael Lausenmeyer for his valuable contributions to Boost over the past years and wish Robert Steinbauer much success and enjoyment in his new role!