Menu
Following the overwhelming success of two previous emoji campaigns ALDI launches a new collectible campaign with Boost in Belgium and Luxembourg, named “emoji® beats”.
Together with the emoji company we developed a completely new and special range for ALDI that will conquer the hearts of supermarket shoppers.
3
YEAR LONG TERM APPROACH OF MEGA ÖKO-GANG
75%
AWARENESS INCREASE
70%
PARTICIPATION AVERAGE
The magic and joy of music in the life of kids and adults inspired us to create 24 unique, lovable emoji® beats characters.
Each emoji has a suction cup so kids can stick them anywhere they want.
The magic and joy of music in the life of kids and adults inspired us to create 24 unique, lovable emoji® beats characters.
Each emoji has a suction cup so kids can stick them anywhere they want.
They bring joy and positivity into everyday life and cheer up every possible situation.
When travelling, when working, when cooking, when being together or alone. There are simply no limits.
In return for every €15 of spend, ALDI shoppers receive a cool emoji® figure at the check-out from 27 August to 8 October.
The emoji are packaged in an environmentally-friendly box from FSC. A plastic free collector’s box can be purchased for 2.49 Euro. The box contains two innovative game boards from FSC to play music related games.
We create effective marketing moments at POP/POS with a direct impact on sales and customer loyalty. >>>
We develop large-scale reward and savings programmes, stimulating long-term relationships between clients and shoppers. >>>
We offer a wide range of short-term collectibles promotions and instant reward programs aimed at different groups of shoppers: Kids, adults and families. >>>
ALDI is reaching a particularly broad customer group with the emoji® collectibles.
The campaign builds a positive, emotional brand connection and drives sales of existing and new shoppers.
For further information please contact marketing@boostgroup.eu
We would be happy to show how you can engage your customers with a customized collectible campaign.
