BP Europe: Summer Travel loyalty campaign

Briefing BP Holland and Boost jointly launched a Summer Travel loyalty campaign. The BP EU Marketing Team wanted to combine a short-term and long-term loyalty strategy, for which Boost introduced a smart action mechanism. In return for refuelling with a minimum 20 litres, BP customers received a discount voucher that gave them up to 50% […]

Bouwmaat new, omnichannel loyalty programme

Briefing Bouwmaat, established in 1986, is a successful wholesale business for professionals in the repair, renovation and maintenance market. It has the largest web shop in the construction materials market, offering over 13,500 items. Bouwmaat currently offers a loyalty programme aimed at establishing long-term engagement with its customers. The main challenges of the current Bouwmaat […]

Viseca has a surprize

Viseca – surprize Briefing surprize is the rewards program for Viseca credit card and prepaid cardholders. It is managed by Viseca Payment Services and offers the bonus program to customers of partner banks of its sister company Viseca Card Services as well as for customers of card self-issuing banks. This includes well-known banking brands such […]