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Bouwmaat, established in 1986, is a successful wholesale business for professionals in the repair, renovation and maintenance market. It has the largest web shop in the construction materials market, offering over 13,500 items. Bouwmaat currently offers a loyalty programme aimed at establishing long-term engagement with its customers. The main challenges of the current Bouwmaat loyalty programme are that it is not deployable across all channels, it is insufficiently distinctive, and it contributes little to price perception.
Research has shown that the programme no longer meets the customers’ needs, whilst it lacks options to take advantage of commercial opportunities. For that reason, Bouwmaat has decided to develop a new, omnichannel loyalty programme that fits the current and future needs of both the organisation and its customers.
Boost has created a user-friendly and intelligent redemption portal for Bouwmaat at www.bouwmaat.nl/spaarplan. This web shop offers more than 500 gifts to the customer and is constantly updated with new and attractive seasonal products. Today’s consumer expects convenience. Single sign-on (SSO) makes it easy for website and mobile users to register and log in by creating an account. Customers no longer need to stick stamps, but instead save digitally and automatically – so it has become a lot easier. Digital loyalty points can now also be exchanged for items in the Bouwmaat range, both in the stores and in the loyalty web shop.
Save easily for a discount or beautiful gifts!
