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surprize is the rewards program for Viseca credit card and prepaid cardholders. It is managed by Viseca Payment Services and offers the bonus program to customers of partner banks of its sister company Viseca Card Services as well as for customers of card self-issuing banks. This includes well-known banking brands such as most of the Swiss cantonal banks, Raiffeisen, Migros Bank, Bank Cler, Valiant. surprize was launched in 2014 and consists of more than 70 partners across all retail sectors. The easy program mechanism is based on collecting surprize points for every purchase worldwide paid with an eligible Mastercard or Visa credit or prepaid card. The collected points can then be redeemed via the app or web towards physical rewards, vouchers etc. from participating surprize partners.
Boost Group was asked to offer a long-term, winning full-service redemption concept including a broad lifestyle digital and physical product assortment for its customers with the associated redemption fulfilment process incl. reward providing, packing, shipping and tracking/reporting.
Boost Group definitively keeps its focus on Viseca customers and their unique loyalty experience.
Boost Group’s solution is based on pro-active category management, multi-language content management and a helpdesk, web & mobile development as well as on shopper activation tools, digital games and campaigns to drive sales and increase conversion rates.
Since 2014 Boost Group has been the main partner to the surprize bonus program which shows constant growth over time.
Mr. Peter Leutenegger, Loyalty Product Manager surprize says: “ Boost Group stands for wide experience in shopper activation and digital solutions to trigger redemption, a surprising choice of rewards, reliable multi-language support throughout the whole program and excellent logistics. In addition the team guarantees compliance with all security and privacy regulations which are important for us as a Financial Services provider.“
