Calling all coffee lovers: Nestlé – Nespresso
Briefing As the first touchpoint for Nestlé for more than 15 years in Switzerland, Boost Group was asked to convey the Nespresso brand to customers via point-of-sale (POS) promotions. Boost needed to install temporary merchandising material following the Nespresso corporate identity within a few days, while guaranteeing highest visibility and maintaining good relations with representatives […]
Barilla – An Italian Love Story
Briefing Barilla wanted to create a sales-oriented “Italian Love Story” campaign focused on emotion and on POS material. Solution We proposed a roadshow and a lottery. On an Italian Vespa customers are invited to share and tell their personal Italian love story. Images of the promotion were uploaded directly to a portal and the winners […]
FUSE TEA – Young and Urban promotion
Briefing The brand new product fusetea was launched on the Swiss market and needed to be presented to a very wide targetgroup. The product focusses on young, health-conscious consumers. Our client, Coca-Cola, combines the use of classic ATL advertising in this campaign with the direct effect of below-the-line activations. Solution Young&Urban is the innovation in […]
Orell Füssli Thalia (OFT) Bookstores: Unique merchandising
Briefing Orell Füssli Thalia (OFT) is the largest chain of bookstores on the Swiss market. In the development of supplementary sales channels to the company’s online and bricks-and-mortar outlets, the focus is on high-footfall sales areas, whose professional and consistent management is regarded by OFT as a decisive success factor. For this purpose OFT looked […]
Energizer
Briefing The challenge presented by Energizer was the restructuring of its entire range of batteries at 750 branches operated by a wide range of retailers, for the purpose of designing the POS for consumers in a simpler, better organised and more appealing way, while at the same time generating impulse purchases which would boost turnover. […]
