Coop is the leading retailing company of Switzerland. Through a loyalty program the customers are provided with short-term benefits and continuously pleasantly surprised with first-class gifts and rewards for their loyalty. The high quality of the organisation and the communication processes, as well as the choice of world-famous or local relevant brands offered in the gift shop play an important role in this program.
The loyalty program of Coop is called “Supercard“. With their personal Supercard Coop customers can collect “Superpoints” with every purchase in a Coop shop and the associated Supercard partner companies. The card holders can redeem the collected Superpoints by shopping in the stores directly (Supercash), through loyalty gift cards (physical and digital via supercard app) for exclusive benefits, discounts and gifts.
Boost offers the participants of the Coop Supercard a choice of more than 1’000 attractive gifts which are delivered via the excellent logistics of Boost directly at the customers. The customers find the complete choice of gifts online under www.praemienshop.ch . Additionally, current selections are offered in seasonal gift brochures available through direct mailings, as selected inserts in the Coop newspaper, online and in the Coop shops. From multimedia, travel vouchers, electrical devices, toys or home supplies – each participant will find their individual gift.
In cooperation with Boost the Coop Supercard was successfully launched in 2000. More than 3.2 million active card holders make the Coop Supercard the most successful loyalty program of Switzerland.