THE LIDLMALS WILL CONQUER THE HEARTS OF SWITZERLAND

How can we get kids excited about healthy eating and create a real hype that drives sales for LIDL ?       We created a whole universe with 32 unique LIDLMALS who can magically transform from an animal into a fruit or vegetable Each animal has a name and its own special story, into […]

Aldi brings music to life with new emoji campaign from Boost

Following the overwhelming success of two previous emoji campaigns ALDI launches a new collectible campaign with Boost in Belgium and Luxembourg, named “emoji® beats”.  Together with the emoji company we developed a completely new and special range for ALDI that will conquer the hearts of supermarket shoppers. 3 YEAR LONG TERM APPROACH OF MEGA ÖKO-GANG […]

Happy Birds

Birds

Boost Group creates new spring collectibles campaign for Coop Switzerland   SWITZERLAND – Steinhausen – 2022   On 11 March, the ‘All of a twitter’ spring collectibles campaign will be launched at all Coop formats. The campaign, which was conceived by Boost Group and designed especially for families with children, is intended to raise awareness […]

re:fresh: Healthy cooking and good looking

Sustainable and stylish at the same time re:fresh is a revolutionary collection of kitchen products, a new type of experience with products that intersect at the crossroad of health, environmental and functional food trends. With an understanding of the target audience and product differentiation, the brand concept refers to the concept of ‘balance’ in the […]

Cactus mega öko-gang: More sustainable than ever

Briefing Cactus S.A. Luxembourg aims to educate kids in a light and fun way on sustainability and to increase awareness of this topic. As the customers of the future, kids can learn today how to act to preserve nature – and continue later in life. Furthermore, it is important that the set-up of such campaigns […]

emoji® is back at Aldi in Belgium and Luxembourg!

Briefing Tasked with creating a follow-up emoji® campaign that would spark enthusiasm among ALDI’s shoppers, trigger another collecting hype in Belgium and Luxembourg, and put ALDI’s core competencies into the foreground, Boost again created a tailor-made activation measure for ALDI NORD with emoji® fresh. Solution With emoji® fresh, ALDI Nord Belgium follows up on the […]

Coop – Summer, ready, go!

Briefing For a campaign that ran during the summer of 2021, Coop was looking for a theme with hype potential and an assortment of collectible items for the whole family. The campaign’s goals were to increase customer frequency, encourage impulse purchasing, and boost sales. Solution How do you create a special shopping experience for the […]