Brand new office location for Boost in ‘s-Hertogenbosch

Brand new office location for Boost in ‘s-Hertogenbosch From 1 December 2023, Boost will move into a new office location at Willemsplein 2-4 in ‘s-Hertogenbosch.  For people in ‘s-Hertogenbosch, the Bastion and the adjacent Essent office is a well-known and iconic location with its striking tower and architecture. Overlooking the river Dommel and close to […]

Welcome Tim Wirtz

We Welcome Tim Wirtz To The Boost Team! Herewith, we would like to warmly welcome our new Managing Director Tim Wirtz to Boost Group!​ He will be taking over the management of our Shopper Marketing Unit and will be responsible for all Shopper Marketing activities in Switzerland along with our Shopper Marketing Team. Dino Ceccato, […]

COOP Spring Collection Fun

COOP Switzerland launches the loyalty promotion Spring Collection Fun (“Frühlingssammelspass”). A brand-new, 100% tailor-made loyalty campaign for the whole family.

Cactus Energy Wonders

We are extremely happy to announce the 5th sustainable campaign in a row with Cactus.

Superfoodies – Domino

The SUPERFOODIES® are 28 attention-grabbing characters proven to create an instant hype among kids. Exclusively available at SPAR with every €20,- of spend.

They turned from veggies and fruits into heroes with superpowers who are on a spectacular mission to fight the enemies of all plants.

Each SUPERFOODIE® has a personality and unique shape. Kids can’t wait until they collected them all.

The characters are presented on sustainable FSC wooden dominoes with multiple playability options.


How can we get kids excited about healthy eating and create a real hype that drives sales for LIDL ?       We created a whole universe with 32 unique LIDLMALS who can magically transform from an animal into a fruit or vegetable Each animal has a name and its own special story, into […]

Aldi brings music to life with new emoji campaign from Boost

Following the overwhelming success of two previous emoji campaigns ALDI launches a new collectible campaign with Boost in Belgium and Luxembourg, named “emoji® beats”.  Together with the emoji company we developed a completely new and special range for ALDI that will conquer the hearts of supermarket shoppers. 3 YEAR LONG TERM APPROACH OF MEGA ÖKO-GANG […]