BLOCKZ launch in Germany: Run Your Own EDEKA Store!

We’re excited to bring our BLOCKZ by Boost brand to Germany, following its successful launch in Switzerland! Together with our amazing partner EDEKA, we’ve created something truly special: a miniature EDEKA supermarket world that shoppers can build and enjoy at home. In EDEKA’s nationwide loyalty campaign, shoppers can collect 5 loyalty points to unlock exclusive […]
SUMMER TIME – time for fun and action

Turn summer into a party! In collaboration with our great partner Coop CH, we have once again launched a collection campaign to make summer a special experience. The product range has been carefully put together, is ideally suited to the needs of the whole family and should not be missing in any household. The special […]
‘The Legends of Luxembourg’ in partnership with Cactus: a magical journey to excite the whole family!

Together with Cactus, one of Luxembourg’s most beloved and dynamic supermarket chains, we have created an extraordinary experience for the whole family with great edutainment value, called ‘The Legends of Luxembourg’. ‘The Legends of Luxembourg’ is an exclusive collection of stickers and cards inspired by Luxembourg’s most iconic legends. Each story has been expertly adapted […]
Garfield returns to SPAR Hungary!

Back at last, and better than ever – in January 2025 we were delighted to announce the 9th edition of the coveted Garfield sticker album series for SPAR Hungary. This edition focused on animal world records and was presented by everyone’s favourite cat: Garfield.
BIPA excites shoppers with a second schleich® campaign

As part of our ongoing collaboration with our valued partner BIPA, part of the REWE Group, and thanks to our great partnership with schleich®, we were able to delight loyal BIPA customers and their families with two collectibles campaigns in 2024. The well-known toy figurines with the iconic red tag are renowned for their high […]
RE:FRESH your approach to food with SPAR Slovenia!

To reward loyal customers, boost sales and strengthen brand loyalty, SPAR Slovenia was looking for the perfect range for their latest loyalty campaign. With our innovative RE:FRESH range, they were able to wow their customers! The RE:FRESH range of borosilicate glass containers offers a brilliant 5-in-1 kitchen solution tailored to meet all daily needs: cooking, […]
Discover the cosmos with Coop

In collaboration with our valued partner Coop Switzerland, Switzerland’s leading retailer, Boost launched a new campaign for the whole family. Together, we were able to ‘BLAST OFF INTO SPACE!’ This galactic campaign was developed with the aim of offering a product range that appeals to all target groups alike – from real must-haves for every […]
Welcome – Jens Bäuml!

Welcome, Jens Bäuml! We would like to warmly welcome our new CFO, Jens Bäuml, to the Boost Group! Jens will take on the financial leadership of our company and work closely with the entire team to drive the strategic development of the Boost Group forward. Alex Hergert, who has supported us as CFO since March […]
Welcome – Robert Steinbauer

Welcome, Robert Steinbauer! We are pleased to introduce our new COO for Loyalty Programs, Robert Steinbauer! Robert will take over the leadership of our Loyalty Programs Unit and, together with our dedicated loyalty team, will continue to expand our long-term customer retention activities. Michael Lausenmeyer, who has worked as Managing Director for Loyalty Programs since […]
Brand new office location for Boost in ‘s-Hertogenbosch

Brand new office location for Boost in ‘s-Hertogenbosch From 1 December 2023, Boost will move into a new office location at Willemsplein 2-4 in ‘s-Hertogenbosch. For people in ‘s-Hertogenbosch, the Bastion and the adjacent Essent office is a well-known and iconic location with its striking tower and architecture. Overlooking the river Dommel and close to […]