THE LIDLMALS WILL CONQUER THE HEARTS OF SWITZERLAND

How can we get kids excited about healthy eating and create a real hype that drives sales for LIDL ?       We created a whole universe with 32 unique LIDLMALS who can magically transform from an animal into a fruit or vegetable Each animal has a name and its own special story, into […]

Aldi brings music to life with new emoji campaign from Boost

Following the overwhelming success of two previous emoji campaigns ALDI launches a new collectible campaign with Boost in Belgium and Luxembourg, named “emoji® beats”.  Together with the emoji company we developed a completely new and special range for ALDI that will conquer the hearts of supermarket shoppers. 3 YEAR LONG TERM APPROACH OF MEGA ÖKO-GANG […]

Happy Birds

Birds

Boost Group creates new spring collectibles campaign for Coop Switzerland   SWITZERLAND – Steinhausen – 2022   On 11 March, the ‘All of a twitter’ spring collectibles campaign will be launched at all Coop formats. The campaign, which was conceived by Boost Group and designed especially for families with children, is intended to raise awareness […]

re:fresh: Healthy cooking and good looking

Sustainable and stylish at the same time re:fresh is a revolutionary collection of kitchen products, a new type of experience with products that intersect at the crossroad of health, environmental and functional food trends. With an understanding of the target audience and product differentiation, the brand concept refers to the concept of ‘balance’ in the […]

Calling all coffee lovers: Nestlé – Nespresso

Briefing As the first touchpoint for Nestlé for more than 15 years in Switzerland, Boost Group was asked to convey the Nespresso brand to customers via point-of-sale (POS) promotions. Boost needed to install temporary merchandising material following the Nespresso corporate identity within a few days, while guaranteeing highest visibility and maintaining good relations with representatives […]

All I need is a moment of pleasure

Briefing Building on its successful launch of the German cult brand ‘all I need.’ in Austria, Capri-Sun is further upgrading its health-based beverage strategy by expanding this range into Switzerland. The company asked Boost Group to develop and execute a creative and effective sampling campaign targeting Swiss commuters. Solution Boost Group implemented an amazing sampling […]

Cactus mega öko-gang: More sustainable than ever

Briefing Cactus S.A. Luxembourg aims to educate kids in a light and fun way on sustainability and to increase awareness of this topic. As the customers of the future, kids can learn today how to act to preserve nature – and continue later in life. Furthermore, it is important that the set-up of such campaigns […]