Gang Biedroniaków Returns — Celebrating 30 Years with Biedronka

To mark Biedronka’s 30th anniversary, we created a new chapter of Gang Biedroniaków, a campaign designed to connect with families not just through products, but through emotion, imagination, and everyday magic. We created six new plush characters that turn familiar household items into lovable companions, each with its own personality, warmth, and playful charm. From […]

Legends of Europe – A Magical, Sustainable Campaign

Legends of Europe is the follow-up to the highly acclaimed Legends of Luxembourg campaign at Cactus, and once again reimagines how families engage with stories, culture, and collecting. Designed to be both sustainable and playful, every detail carries a dual purpose: even the inside of each sticker pack is a color-in picture for kids. What […]

BLOCKZ launch in Germany: Run Your Own EDEKA Store!

We’re excited to bring our BLOCKZ by Boost brand to Germany, following its successful launch in Switzerland! Together with our amazing partner EDEKA, we’ve created something truly special: a miniature EDEKA supermarket world that shoppers can build and enjoy at home. In EDEKA’s nationwide loyalty campaign, shoppers can collect 5 loyalty points to unlock the […]

SUMMER TIME – time for fun and action

Turn summer into a party! In collaboration with our great partner Coop CH, we have once again launched a collection campaign to make summer a special experience. The product range has been carefully put together, is ideally suited to the needs of the whole family and should not be missing in any household. The special […]

‘The Legends of Luxembourg’ in partnership with Cactus: a magical journey to excite the whole family!

Together with Cactus, one of Luxembourg’s most beloved and dynamic supermarket chains, we have created an extraordinary experience for the whole family with great edutainment value, called ‘The Legends of Luxembourg’. ‘The Legends of Luxembourg’ is an exclusive collection of stickers and cards inspired by Luxembourg’s most iconic legends. Each story has been expertly adapted […]

Garfield returns to SPAR Hungary!

Back at last, and better than ever – in January 2025 we were delighted to announce the 9th edition of the coveted Garfield sticker album series for SPAR Hungary. This edition focused on animal world records and was presented by everyone’s favourite cat: Garfield.

BIPA excites shoppers with a second schleich® campaign

As part of our ongoing collaboration with our valued partner BIPA, part of the REWE Group, and thanks to our great partnership with schleich®, we were able to delight loyal BIPA customers and their families with two collectibles campaigns in 2024. The well-known toy figurines with the iconic red tag are renowned for their high […]

Biedronka plush collection – a celebration of brand love

In 2024, Boost Group partnered with Biedronka, one of Poland’s most popular retail chains, to bring a playful and heart-warming idea to life: a collection of exclusive plush toys, each inspired by one of Biedronka’s iconic home brands. From concept sketches to the final cuddly creations, the campaign was a true creative journey. Each plush […]

A winning partnership: Boost x ALDI Belgium

 The 2024 emoji® Stuxx campaign marked the fifth collaboration in the powerful and creative partnership between ALDI Belgium (ALDI BE) and Boost – and it was the most exciting yet! With a brand-new line-up of 30 exclusive Stuxx, this edition broke new ground and captivated collectors across the country. For the first time, the collection […]

RE:FRESH your approach to food with SPAR Slovenia!

To reward loyal customers, boost sales and strengthen brand loyalty, SPAR Slovenia was looking for the perfect range for their latest loyalty campaign. With our innovative RE:FRESH range, they were able to wow their customers! The RE:FRESH range of borosilicate glass containers offers a brilliant 5-in-1 kitchen solution tailored to meet all daily needs: cooking, […]