Happy Birds
Boost Group creates new spring collectibles campaign for Coop Switzerland SWITZERLAND – Steinhausen – 2022 On 11 March, the ‘All of a twitter’ spring collectibles campaign will be launched at all Coop formats. The campaign, which was conceived by Boost Group and designed especially for families with children, is intended to raise awareness […]
Boost Group develops a collectibles campaign with Coop and REWIND
Boost Group develops a collectibles campaign with Coop and REWIND Steinhausen, SWITZERLAND, Date Month 2022 – The Outdoor Trophy kicked off on 8 March! Whether you choose lonely forests, calm waters or steep mountains, now is the time to go outdoors in nature, where you can recharge your batteries or simply switch off everyday stress […]
Super Foodies: the most brave, daring, gifted superheroes you have ever met
Super Foodies live in the same world as us. They are the most brave, daring and gifted superheroes you have ever met. Boost Group proudly introduces Super Foodies, a sustainable, innovative and impactful loyalty program stimulating kids to become best friends with fruits and veggies. Meet Super Foodies., the crazily fun licensed brand! https://vimeo.com/manage/videos/359538964/b62252c3f4 The […]
Boost’s SUPER FOODIES 2 wins 4 MEDIASTARS Awards
June 2021 – Boost’s SUPER FOODIES 2 kids’ collectibles campaign wins 4 MEDIASTARS Awards We are very proud to announce our achievement in Italy. Our SUPER FOODIES 2 kids’ collectibles campaign has won 2 MEDIASTARS 25 Awards and 2 Special Stars. The XXV Edition of the MEDIASTARS Award ceremony was held on June 29, 2021 […]
Boost Group enters into exclusive partnership with the emoji® brand
The emoji® company signed an exclusive partnership for Loyalty Programs with Boost for Europe and Russia. After two years of successful cooperation and the execution of multiple Kids Collectibles Campaigns, the emoji® company, owner of the registered emoji® trademark and creator of more than 17.000 icons, patterns and stickers for commercial use, signed an exclusive […]
Case study: Use of recycled plastic for figurines reduces carbon footprint by almost 40%
Use of recycled plastic for figurines reduces carbon footprint by almost 40% Leading research institute confirms potential reduction of environmental impact in case study for Boost Group at Esselunga Italy. Research Institute VITO has screened the environmental impact of a recycled plastic figurine vs. a virgin plastic figurine through its entire life cycle (Life Cycle […]
SuperFoodies launched for Esselunga in Italy
Esselunga, innovation leader in Southern Europe, launches Super Foodies in Italy. Esselunga stands for fresh and healthy food. Good and healthy nutrition is one of the most influencing factors for well-being. Saving our planet by using sustainable sources, fair labour conditions and applying innovative recycling methods to save precious resources is our duty for today´s […]
Brands like emoji and WWF are cool to take to school
Brands like emoji and WWF are cool to take to school Together with Lightspeed GMI, a global integrated research organization, Boost conducted a Brand Licensing study in Italy and Spain to get a clear insight in what brands children know, like and aspire to collect during a promotion. In February 2018, both in Spain and […]
Boost launces first WWF Campaign with Karusel in Russia
Briefing Sustainable development and environmental responsibility are high on the agenda of the Russian retail industry. In June 2019, X5 Retail Group, along with other major industry players, signed a Memorandum on Sustainable Development. Karusel, a hypermarket chain within X5, emphasised its commitment to these principles through its latest short-term loyalty programme. Solution The programme […]
