The LiDLMALS hype continues

The LiDLMALS hype continues After a successful kick-off campaign in 2022, the LiDLMALS are back again – ready to build even more awareness, and help kids to discover the world of fresh foods and healthy eating habits. To complement last year’s well-known characters, we have created another unique range, and broadened the focus from fruits […]

PENNY Austria invites you to cuddle up with the Wald- & Wuselbande

PENNY Austria invites you to cuddle up with the Wald- & Wuselbande. It’s time for cuddly moments – this time in the company of the adorable characters from Knitty Friends® Forest, a brand by Boost. These richly detailed forest animals are the shining stars of the joint campaign. With every purchase, shoppers will have the […]

4th emoji® brand Stuxx campaign – Elevating Fun, Sports, and Emotions!

4TH emoji® BRAND STUXX CAMPAIGN – ELEVATING FUN, SPORTS, AND EMOTIONS! ALDI BELGIUM is continuing their streak of success with us by launching their fourth consecutive “emoji® brand Stuxx” campaign, which will run from August 23rd to October 4th. Following the remarkable achievements of their previous campaigns and in response to strong customer demand, ALDI […]


EMBRACE THE ITALIAN OUTDOORS WITH REWIND BOOST has designed and launched on the market thanks to Penny Italia a new loyalty campaign with an adventurous, sustainable and innovative character, thanks to the brand “REWIND”! Until July 2 2023, all PENNY customers can collect points directly on their PENNYCard. The mechanism is very simple 1 point […]

Welcome Tim Wirtz

We Welcome Tim Wirtz To The Boost Team! Herewith, we would like to warmly welcome our new Managing Director Tim Wirtz to Boost Group!​ He will be taking over the management of our Shopper Marketing Unit and will be responsible for all Shopper Marketing activities in Switzerland along with our Shopper Marketing Team. Dino Ceccato, […]

COOP Spring Collection Fun

COOP Switzerland launches the loyalty promotion Spring Collection Fun (“Frühlingssammelspass”). A brand-new, 100% tailor-made loyalty campaign for the whole family.

Cactus Energy Wonders

We are extremely happy to announce the 5th sustainable campaign in a row with Cactus.

Superfoodies – Domino

The SUPERFOODIES® are 28 attention-grabbing characters proven to create an instant hype among kids. Exclusively available at SPAR with every €20,- of spend.

They turned from veggies and fruits into heroes with superpowers who are on a spectacular mission to fight the enemies of all plants.

Each SUPERFOODIE® has a personality and unique shape. Kids can’t wait until they collected them all.

The characters are presented on sustainable FSC wooden dominoes with multiple playability options.