How can we get kids excited about healthy eating and create a real hype that drives sales for LIDL ?       We created a whole universe with 32 unique LIDLMALS who can magically transform from an animal into a fruit or vegetable Each animal has a name and its own special story, into […]

Happy Birds


Boost Group creates new spring collectibles campaign for Coop Switzerland   SWITZERLAND – Steinhausen – 2022   On 11 March, the ‘All of a twitter’ spring collectibles campaign will be launched at all Coop formats. The campaign, which was conceived by Boost Group and designed especially for families with children, is intended to raise awareness […]

Cactus mega öko-gang: More sustainable than ever

Briefing Cactus S.A. Luxembourg aims to educate kids in a light and fun way on sustainability and to increase awareness of this topic. As the customers of the future, kids can learn today how to act to preserve nature – and continue later in life. Furthermore, it is important that the set-up of such campaigns […]

emoji® is back at Aldi in Belgium and Luxembourg!

Briefing Tasked with creating a follow-up emoji® campaign that would spark enthusiasm among ALDI’s shoppers, trigger another collecting hype in Belgium and Luxembourg, and put ALDI’s core competencies into the foreground, Boost again created a tailor-made activation measure for ALDI NORD with emoji® fresh. Solution With emoji® fresh, ALDI Nord Belgium follows up on the […]

Coop – Summer, ready, go!

Briefing For a campaign that ran during the summer of 2021, Coop was looking for a theme with hype potential and an assortment of collectible items for the whole family. The campaign’s goals were to increase customer frequency, encourage impulse purchasing, and boost sales. Solution How do you create a special shopping experience for the […]

Good stories are told twice: Rekordomania 2

Briefing Good stories are told multiple times. And this year we launched the 9th chapter of the iconic Garfield campaign range: Recordomania 2, a  sustainable kids collectibles promotion with the most amazing animal records in the world. Solution In close cooperation with SPAR Slovenija d.o.o. we developed a tailormade, sustainable and brand licensing story about […]

O’key sowing good things

Briefing The Russian O`Key hypermarkets wanted to create a collectibles promotion to support their increasing focus on sustainable and social responsibilities, and to help launch their ‘Kids about the Planet’ club. The promotion was designed to create opportunities for interaction between parents and kids in the area of global ecology, but with a specific link […]

Coop: A Wilderness Adventure

Briefing Boost’s task was to develop a collectible promotion for the autumn of 2020 that can be experienced by young and old alike and that addresses the topic of sustainability in an emotionally appealing way. Solution In cooperation with the WWF and under the motto “Adventure Wilderness”, Boost developed a collectible assortment consisting of four […]

ALDI – emoji® campaign in Germany ALDI SÜD and ALDI NORD

Briefing When Boost Group was asked to create the first ever joined ALDI SÜD and ALDI NORD short-term loyalty approach in Germany, Boost was trusted with the task to design a 6 weeklong concept that would guarantee a nation-wide hype amongst ALDI shoppers while mainly targeting children from age 5-12 and their families. On top […]