Belgium’s Favorite Collectible Campaign Returns to ALDI

The emoji® brand Stuxx are back, and we couldn’t be prouder to bring this iconic collectible campaign to life for the sixth time in partnership with ALDI Belgium. Over the years, our emoji® brand Stuxx editions have become a standout moment in Belgium’s loyalty calendar, and this latest edition is no exception. It’s not just […]
Legends of Europe – A Magical, Sustainable Campaign

Legends of Europe is the follow-up to the highly acclaimed Legends of Luxembourg campaign at Cactus, and once again reimagines how families engage with stories, culture, and collecting. Designed to be both sustainable and playful, every detail carries a dual purpose: even the inside of each sticker pack is a color-in picture for kids. What […]
BLOCKZ launch in Germany: Run Your Own EDEKA Store!

We’re excited to bring our BLOCKZ by Boost brand to Germany, following its successful launch in Switzerland! Together with our amazing partner EDEKA, we’ve created something truly special: a miniature EDEKA supermarket world that shoppers can build and enjoy at home. In EDEKA’s nationwide loyalty campaign, shoppers can collect 5 loyalty points to unlock the […]
‘The Legends of Luxembourg’ in partnership with Cactus: a magical journey to excite the whole family!

Together with Cactus, one of Luxembourg’s most beloved and dynamic supermarket chains, we have created an extraordinary experience for the whole family with great edutainment value, called ‘The Legends of Luxembourg’. ‘The Legends of Luxembourg’ is an exclusive collection of stickers and cards inspired by Luxembourg’s most iconic legends. Each story has been expertly adapted […]
Garfield returns to SPAR Hungary!

Back at last, and better than ever – in January 2025 we were delighted to announce the 9th edition of the coveted Garfield sticker album series for SPAR Hungary. This edition focused on animal world records and was presented by everyone’s favourite cat: Garfield.
BIPA excites shoppers with a second schleich® campaign

As part of our ongoing collaboration with our valued partner BIPA, part of the REWE Group, and thanks to our great partnership with schleich®, we were able to delight loyal BIPA customers and their families with two collectibles campaigns in 2024. The well-known toy figurines with the iconic red tag are renowned for their high […]
A winning partnership: Boost x ALDI Belgium

The 2024 emoji® Stuxx campaign marked the fifth collaboration in the powerful and creative partnership between ALDI Belgium (ALDI BE) and Boost – and it was the most exciting yet! With a brand-new line-up of 30 exclusive Stuxx, this edition broke new ground and captivated collectors across the country. For the first time, the collection […]
The LiDLMALS hype continues

The LiDLMALS hype continues After a successful kick-off campaign in 2022, the LiDLMALS are back again – ready to build even more awareness, and help kids to discover the world of fresh foods and healthy eating habits. To complement last year’s well-known characters, we have created another unique range, and broadened the focus from fruits […]
PENNY Austria invites you to cuddle up with the Wald- & Wuselbande

PENNY Austria invites you to cuddle up with the Wald- & Wuselbande. It’s time for cuddly moments – this time in the company of the adorable characters from Knitty Friends® Forest, a brand by Boost. These richly detailed forest animals are the shining stars of the joint campaign. With every purchase, shoppers will have the […]
4th emoji® brand Stuxx campaign – Elevating Fun, Sports, and Emotions!

4TH emoji® BRAND STUXX CAMPAIGN – ELEVATING FUN, SPORTS, AND EMOTIONS! ALDI BELGIUM is continuing their streak of success with us by launching their fourth consecutive “emoji® brand Stuxx” campaign, which will run from August 23rd to October 4th. Following the remarkable achievements of their previous campaigns and in response to strong customer demand, ALDI […]