The LiDLMALS hype continues

The LiDLMALS hype continues After a successful kick-off campaign in 2022, the LiDLMALS are back again – ready to build even more awareness, and help kids to discover the world of fresh foods and healthy eating habits. To complement last year’s well-known characters, we have created another unique range, and broadened the focus from fruits […]

PENNY Austria invites you to cuddle up with the Wald- & Wuselbande

PENNY Austria invites you to cuddle up with the Wald- & Wuselbande. It’s time for cuddly moments – this time in the company of the adorable characters from Knitty Friends® Forest, a brand by Boost. These richly detailed forest animals are the shining stars of the joint campaign. With every purchase, shoppers will have the […]

4th emoji® brand Stuxx campaign – Elevating Fun, Sports, and Emotions!

4TH emoji® BRAND STUXX CAMPAIGN – ELEVATING FUN, SPORTS, AND EMOTIONS! ALDI BELGIUM is continuing their streak of success with us by launching their fourth consecutive “emoji® brand Stuxx” campaign, which will run from August 23rd to October 4th. Following the remarkable achievements of their previous campaigns and in response to strong customer demand, ALDI […]

Embracing COZY WINTER VIBES at home with COOP

Winter is knocking on our doors, what better way to celebrate the season, than by staying at home cozily?  Together with COOP Switzerland we have developed a unique range for the whole family that focuses on winter as the season of comfort, warmth and light.   Swiss customers receive one stamp per 10 Swiss Francs they spend […]

COOP Spring Collection Fun

COOP Switzerland launches the loyalty promotion Spring Collection Fun (“Frühlingssammelspass”). A brand-new, 100% tailor-made loyalty campaign for the whole family.

Cactus Energy Wonders

We are extremely happy to announce the 5th sustainable campaign in a row with Cactus.

Superfoodies – Domino

The SUPERFOODIES® are 28 attention-grabbing characters proven to create an instant hype among kids. Exclusively available at SPAR with every €20,- of spend.

They turned from veggies and fruits into heroes with superpowers who are on a spectacular mission to fight the enemies of all plants.

Each SUPERFOODIE® has a personality and unique shape. Kids can’t wait until they collected them all.

The characters are presented on sustainable FSC wooden dominoes with multiple playability options.


How can we get kids excited about healthy eating and create a real hype that drives sales for LIDL ?       We created a whole universe with 32 unique LIDLMALS who can magically transform from an animal into a fruit or vegetable Each animal has a name and its own special story, into […]

Happy Birds


Boost Group creates new spring collectibles campaign for Coop Switzerland   SWITZERLAND – Steinhausen – 2022   On 11 March, the ‘All of a twitter’ spring collectibles campaign will be launched at all Coop formats. The campaign, which was conceived by Boost Group and designed especially for families with children, is intended to raise awareness […]