All I need is a moment of pleasure

Briefing Building on its successful launch of the German cult brand ‘all I need.’ in Austria, Capri-Sun is further upgrading its health-based beverage strategy by expanding this range into Switzerland. The company asked Boost Group to develop and execute a creative and effective sampling campaign targeting Swiss commuters. Solution Boost Group implemented an amazing sampling […]

NICI: A sustainable cuddly toy world!

Cuddly toys from PET bottles Boost and NICI have a strong brand licensing partnership  since 2020. NICI is a desirable brand that has been successful globally for more than 30 years. The company lays great emphasis on top quality and top safety standards for its entire product range. NICI’s designers and product developers put all […]

Nickelodeon’s official Garfield

Briefing The main goal for Spar Austria  was a new and sustainable loyalty campaign combining an education-friendly sticker book for children and a strong brand licensing which would further increase consumer engagement. Solution In close cooperation with Spar Austria, Boost developed a collectibles program with full-colour stickers, showing 200 different islands, which could be collected […]

Cactus mega öko-gang: More sustainable than ever

Briefing Cactus S.A. Luxembourg aims to educate kids in a light and fun way on sustainability and to increase awareness of this topic. As the customers of the future, kids can learn today how to act to preserve nature – and continue later in life. Furthermore, it is important that the set-up of such campaigns […]

emoji® is back at Aldi in Belgium and Luxembourg!

Briefing Tasked with creating a follow-up emoji® campaign that would spark enthusiasm among ALDI’s shoppers, trigger another collecting hype in Belgium and Luxembourg, and put ALDI’s core competencies into the foreground, Boost again created a tailor-made activation measure for ALDI NORD with emoji® fresh. Solution With emoji® fresh, ALDI Nord Belgium follows up on the […]

FSC® certification fits perfectly with our sustainable DNA

FSC®-CERTIFICATION Boost has a mission to generate business improvements in a responsible and sustainable way for our company, the society, the environment and for everyone that’s connected to our business: customers, suppliers, employees, and partners. For this, we accelerate the use of sustainable and circular materials for all POS, loyalty campaigns and retail products. Our […]

Boost Group strengthens its commitment to a sustainable and responsible ecosystem through partnership with amfori

Boost Group joins forces with amfori Boost Group sets high standards in the selection of international suppliers, as reflected in its membership of amfori – the leading global sustainable business association dedicated to enabling organisations to enhance human prosperity, use natural resources responsibly and drive open trade globally. By joining forces with amfori, Boost Group – […]

Boost and Bunzl Retail & Industry jointly launch an innovative and sustainable packaging solution

October 2021 – Boost and Bunzl Retail & Industry are pleased to announce their cooperation in introducing an innovative and sustainable packaging solution. Loyalty programmes from Boost Loyalty International marketing agency Boost Loyalty, a division of the Boost Group, is Europe’s number one provider of coalition loyalty programmes. Founded in 1987, and originally Swiss-based, the […]

Coop Supercard: the most successful loyalty program of Switzerland

Briefing Coop is the leading retailing company of Switzerland. Through the loyalty program the customers won’t only be provided with short-term benefits but will continuously be surprised by first-class gifts and rewarded for their loyalty. The high quality of the organizing and the communication processes, as well as the choice of world-famous or local relevant […]

Coop – Summer, ready, go!

Briefing For a campaign that ran during the summer of 2021, Coop was looking for a theme with hype potential and an assortment of collectible items for the whole family. The campaign’s goals were to increase customer frequency, encourage impulse purchasing, and boost sales. Solution How do you create a special shopping experience for the […]