Good stories are told twice: Rekordomania 2
Briefing Good stories are told multiple times. And this year we launched the 9th chapter of the iconic Garfield campaign range: Recordomania 2, a sustainable kids collectibles promotion with the most amazing animal records in the world. Solution In close cooperation with SPAR Slovenija d.o.o. we developed a tailormade, sustainable and brand licensing story about […]
O’key sowing good things
Briefing The Russian O`Key hypermarkets wanted to create a collectibles promotion to support their increasing focus on sustainable and social responsibilities, and to help launch their ‘Kids about the Planet’ club. The promotion was designed to create opportunities for interaction between parents and kids in the area of global ecology, but with a specific link […]
Air Miles: The largest loyalty programme in the Netherlands
Briefing Air Miles is the largest loyalty programme in the Netherlands and Boost is proud to be its biggest external partner. In 2008, Boost opened the Air Miles Web Shop and since then we have been hosting it successfully – welcoming more than two million online visitors each year. Air Miles is the chosen savings […]
Barilla – An Italian Love Story
Briefing Barilla wanted to create a sales-oriented “Italian Love Story” campaign focused on emotion and on POS material. Solution We proposed a roadshow and a lottery. On an Italian Vespa customers are invited to share and tell their personal Italian love story. Images of the promotion were uploaded directly to a portal and the winners […]
Nestlé and Coop –”Everything for your fondue”
Briefing Shortly before Christmas Boost Group implemented – on behalf of Nestlé and Coop – a cross-category promotion featuring the brands Thomy, Maggi and Satrap on the theme of “Everything for your fondue”. The promotion stylishly brought together a demonstration of the chinoise set with the tasting of Maggi bouillon’s and Thomy’s chinoise sauces, and […]
Boost announced as silver loyalty partner of Comarch
Boost Group announced as silver loyalty partner of Comarch. Through their coalition, Boost Group and Comarch can cover your complete loyalty ecosystem – as an E2E solution! While Comarch provides the necessary technical expertise for the Earning elements, Boost covers all aspects of Burning with its assortment, reward management, programme management, warehousing and fulfilment services. […]
FUSE TEA – Young and Urban promotion
Briefing The brand new product fusetea was launched on the Swiss market and needed to be presented to a very wide targetgroup. The product focusses on young, health-conscious consumers. Our client, Coca-Cola, combines the use of classic ATL advertising in this campaign with the direct effect of below-the-line activations. Solution Young&Urban is the innovation in […]
Orell Füssli Thalia (OFT) Bookstores: Unique merchandising
Briefing Orell Füssli Thalia (OFT) is the largest chain of bookstores on the Swiss market. In the development of supplementary sales channels to the company’s online and bricks-and-mortar outlets, the focus is on high-footfall sales areas, whose professional and consistent management is regarded by OFT as a decisive success factor. For this purpose OFT looked […]
Coop: A Wilderness Adventure
Briefing Boost’s task was to develop a collectible promotion for the autumn of 2020 that can be experienced by young and old alike and that addresses the topic of sustainability in an emotionally appealing way. Solution In cooperation with the WWF and under the motto “Adventure Wilderness”, Boost developed a collectible assortment consisting of four […]
ALDI – emoji® campaign in Germany ALDI SÜD and ALDI NORD
Briefing When Boost Group was asked to create the first ever joined ALDI SÜD and ALDI NORD short-term loyalty approach in Germany, Boost was trusted with the task to design a 6 weeklong concept that would guarantee a nation-wide hype amongst ALDI shoppers while mainly targeting children from age 5-12 and their families. On top […]
