Super Foodies: the most brave, daring, gifted superheroes you have ever met

Super Foodies live in the same world as us. They are the most brave, daring and gifted superheroes you have ever met. Boost Group proudly introduces Super Foodies, a sustainable, innovative and impactful loyalty program stimulating kids to become best friends with fruits and veggies. Meet Super Foodies., the crazily fun licensed brand! https://vimeo.com/manage/videos/359538964/b62252c3f4 The […]

re:fresh: Healthy cooking and good looking

Sustainable and stylish at the same time re:fresh is a revolutionary collection of kitchen products, a new type of experience with products that intersect at the crossroad of health, environmental and functional food trends. With an understanding of the target audience and product differentiation, the brand concept refers to the concept of ‘balance’ in the […]

Make this holiday season more rewarding with Air Miles

Unwrap more than 1000 different gifts at Air Miles webstore A little festivity may be just the relief you need to get through the final stretch of the year. And while your holidays are likely to look different this time around, we’re certain there’s still lots of love and cheer to celebrate.With Air Miles, you […]

Coop and Boost: State of the art customer loyalty since 2000!

Coop is the leading retailing company of Switzerland. Through a loyalty program the customers are provided with short-term benefits and continuously pleasantly surprised with first-class gifts and rewards for their loyalty. The high quality of the organisation and the communication processes, as well as the choice of world-famous or local relevant brands offered in the gift shop play an important role in this program.

Calling all coffee lovers: Nestlé – Nespresso

Briefing As the first touchpoint for Nestlé for more than 15 years in Switzerland, Boost Group was asked to convey the Nespresso brand to customers via point-of-sale (POS) promotions. Boost needed to install temporary merchandising material following the Nespresso corporate identity within a few days, while guaranteeing highest visibility and maintaining good relations with representatives […]

All I need is a moment of pleasure

Briefing Building on its successful launch of the German cult brand ‘all I need.’ in Austria, Capri-Sun is further upgrading its health-based beverage strategy by expanding this range into Switzerland. The company asked Boost Group to develop and execute a creative and effective sampling campaign targeting Swiss commuters. Solution Boost Group implemented an amazing sampling […]

NICI: A sustainable cuddly toy world!

Cuddly toys from PET bottles Boost and NICI have a strong brand licensing partnership  since 2020. NICI is a desirable brand that has been successful globally for more than 30 years. The company lays great emphasis on top quality and top safety standards for its entire product range. NICI’s designers and product developers put all […]

Nickelodeon’s official Garfield

Briefing The main goal for Spar Austria  was a new and sustainable loyalty campaign combining an education-friendly sticker book for children and a strong brand licensing which would further increase consumer engagement. Solution In close cooperation with Spar Austria, Boost developed a collectibles program with full-colour stickers, showing 200 different islands, which could be collected […]

Cactus mega öko-gang: More sustainable than ever

Briefing Cactus S.A. Luxembourg aims to educate kids in a light and fun way on sustainability and to increase awareness of this topic. As the customers of the future, kids can learn today how to act to preserve nature – and continue later in life. Furthermore, it is important that the set-up of such campaigns […]

emoji® is back at Aldi in Belgium and Luxembourg!

Briefing Tasked with creating a follow-up emoji® campaign that would spark enthusiasm among ALDI’s shoppers, trigger another collecting hype in Belgium and Luxembourg, and put ALDI’s core competencies into the foreground, Boost again created a tailor-made activation measure for ALDI NORD with emoji® fresh. Solution With emoji® fresh, ALDI Nord Belgium follows up on the […]