Coop: A Wilderness Adventure

Briefing Boost’s task was to develop a collectible promotion for the autumn of 2020 that can be experienced by young and old alike and that addresses the topic of sustainability in an emotionally appealing way. Solution In cooperation with the WWF and under the motto “Adventure Wilderness”, Boost developed a collectible assortment consisting of four […]

ALDI – emoji® campaign in Germany ALDI SÜD and ALDI NORD

Briefing When Boost Group was asked to create the first ever joined ALDI SÜD and ALDI NORD short-term loyalty approach in Germany, Boost was trusted with the task to design a 6 weeklong concept that would guarantee a nation-wide hype amongst ALDI shoppers while mainly targeting children from age 5-12 and their families. On top […]

SPAR – The Secret Life of Pets

Briefing Retailer SPAR was looking for its next collectibles’ promotion to activate shoppers and reward them with a totally new concept. Boost Group was asked to create, design and produce a unique collection to surprise customers with a new carrier and an important license. Solution Following the launch of the fifth Universal Studios’ fully-animated feature-film, […]

Esselunga SuperFoodies: healthy food is fun and cool

Briefing Esselunga is one of Italy’s largest retail chains. In cooperation with Boost, the leading service provider in the field of marketing and sales promotion, Esselunga has now succeeded in raising awareness in Italy of the topics “protection of ecosystems” and “balanced nutrition” with the SuperFoodies collection campaign. Solution Esselunga believes it has a responsibility […]

All at Penny Market – TUTTI AL PENNY

Briefing PENNY Card, the first card in the discounters’ world, never stops growing. For a campaign that ran during the summer of 2020, Penny Market was looking for a theme with hype potential and an assortment of collectible items for the whole family. The campaign’s goals were to increase customer frequency, encourage impulse purchasing, and […]

Real – my litte Bio-garden

Briefing The German supermarket real,- wanted to create a collectibles’ promotion to support their increasing sustainable and socially responsible image. The promotion had to be a appealing to families, attract customers and activates them to think about healthy food. A collectible campaign that tells the story of real,-! Solution For this campaign Boost developed and […]

You will become completely Emoji® at Supermarchés Match

Briefing Retailer Supermarchés Match was looking for a back-to-school promotion with a fun concept and an innovative and new licence that has never been done before. The main starting point for Boost to develop this collectible campaign was a combination of two carriers, one to give away with every € 15,- purchase and one with […]

EMTÉ – Time for Experiments

Briefing Retailer EMTÉ was looking for a collectibles’ promotion combining a high educational and entertainment aspect to increase footfall and the average basket size. Ms. Yvette Florussen, Campaign manager Foodretail at Sligro Food Group Nederland B.V. states: “We were looking for a complete new promotion concept for EMTÉ Supermarkten dedicated to children aged 6 and […]

O’KEY: Create magic with emoji

Briefing New Year is a magical and fun time which is all about sharing emotions with those you love. O’Key wanted to use well-known licensed emoji characters that could boost interest in its promotion. Solution Boost suggested a mixed campaign – offering instant rewards and collectibles –with favourite emoji characters. For every 1,000 roubles spent, […]

Coop Abenteuer Garden: urban gardening and cooking

Briefing COOP Schweiz was looking for a follow-up campaign to its ‘Abenteuer Natur’ collectibles’ promotion. This new promotion, too, was to be embedded in the company’s strategic sustainability communications and be both educational and entertaining at the same time. Solution Urban gardening and cooking are current trends which Boost entertainingly combined for COOP with games, […]