All at Penny Market – TUTTI AL PENNY

Briefing PENNY Card, the first card in the discounters’ world, never stops growing. For a campaign that ran during the summer of 2020, Penny Market was looking for a theme with hype potential and an assortment of collectible items for the whole family. The campaign’s goals were to increase customer frequency, encourage impulse purchasing, and […]

Real – my litte Bio-garden

Briefing The German supermarket real,- wanted to create a collectibles’ promotion to support their increasing sustainable and socially responsible image. The promotion had to be a appealing to families, attract customers and activates them to think about healthy food. A collectible campaign that tells the story of real,-! Solution For this campaign Boost developed and […]

You will become completely Emoji® at Supermarchés Match

Briefing Retailer Supermarchés Match was looking for a back-to-school promotion with a fun concept and an innovative and new licence that has never been done before. The main starting point for Boost to develop this collectible campaign was a combination of two carriers, one to give away with every € 15,- purchase and one with […]

EMTÉ – Time for Experiments

Briefing Retailer EMTÉ was looking for a collectibles’ promotion combining a high educational and entertainment aspect to increase footfall and the average basket size. Ms. Yvette Florussen, Campaign manager Foodretail at Sligro Food Group Nederland B.V. states: “We were looking for a complete new promotion concept for EMTÉ Supermarkten dedicated to children aged 6 and […]

O’KEY: Create magic with emoji

Briefing New Year is a magical and fun time which is all about sharing emotions with those you love. O’Key wanted to use well-known licensed emoji characters that could boost interest in its promotion. Solution Boost suggested a mixed campaign – offering instant rewards and collectibles –with favourite emoji characters. For every 1,000 roubles spent, […]

Coop Abenteuer Garden: urban gardening and cooking

Briefing COOP Schweiz was looking for a follow-up campaign to its ‘Abenteuer Natur’ collectibles’ promotion. This new promotion, too, was to be embedded in the company’s strategic sustainability communications and be both educational and entertaining at the same time. Solution Urban gardening and cooking are current trends which Boost entertainingly combined for COOP with games, […]

LENTA Minimania 1-2-3

Briefing Following the success of a collectibles promotion devised by Boost for Russian retailer Lenta in 2016 and 2017, Lenta decided to give it another go in 2018. Boost was asked to create a new line of miniature products, or ‘Minis’, which were made available in Lenta hypermarkets and supermarkets throughout Russia in October and […]

O’KEY New Year’s campaign

Briefing The Russian O`Key hypermarkets wanted to create a New Year campaign with a sustainable approach, including DIY and creative elements, appropriate to the ‘Kids about the Planet’ kids’ club and its values. Solution Sustainable FSC (Forest Stewardship Council) wooden New Year decorations, packed in FSC flowpacks , were supplied for children to decorate themselves […]

EDEKA – Our Forest

EDEKA – Our Forest Briefing Edeka is a market leader in Germany with over 5.000 stores & 45 billion EUR turnover. Edeka was looking for a nationwide promotion to be anchored in its “Sustainability” marketing strategy. Solution An innovative adventure book which encourages children to take part in outdoor activities and play, while exploring nature […]