You will become completely Emoji® at Supermarchés Match
Briefing Retailer Supermarchés Match was looking for a back-to-school promotion with a fun concept and an innovative and new licence that has never been done before. The main starting point for Boost to develop this collectible campaign was a combination of two carriers, one to give away with every € 15,- purchase and one with […]
EMTÉ – Time for Experiments
Briefing Retailer EMTÉ was looking for a collectibles’ promotion combining a high educational and entertainment aspect to increase footfall and the average basket size. Ms. Yvette Florussen, Campaign manager Foodretail at Sligro Food Group Nederland B.V. states: “We were looking for a complete new promotion concept for EMTÉ Supermarkten dedicated to children aged 6 and […]
O’KEY: Create magic with emoji
Briefing New Year is a magical and fun time which is all about sharing emotions with those you love. O’Key wanted to use well-known licensed emoji characters that could boost interest in its promotion. Solution Boost suggested a mixed campaign – offering instant rewards and collectibles –with favourite emoji characters. For every 1,000 roubles spent, […]
Coop Abenteuer Garden: urban gardening and cooking
Briefing COOP Schweiz was looking for a follow-up campaign to its ‘Abenteuer Natur’ collectibles’ promotion. This new promotion, too, was to be embedded in the company’s strategic sustainability communications and be both educational and entertaining at the same time. Solution Urban gardening and cooking are current trends which Boost entertainingly combined for COOP with games, […]
LENTA Minimania 1-2-3
Briefing Following the success of a collectibles promotion devised by Boost for Russian retailer Lenta in 2016 and 2017, Lenta decided to give it another go in 2018. Boost was asked to create a new line of miniature products, or ‘Minis’, which were made available in Lenta hypermarkets and supermarkets throughout Russia in October and […]
O’KEY New Year’s campaign
Briefing The Russian O`Key hypermarkets wanted to create a New Year campaign with a sustainable approach, including DIY and creative elements, appropriate to the ‘Kids about the Planet’ kids’ club and its values. Solution Sustainable FSC (Forest Stewardship Council) wooden New Year decorations, packed in FSC flowpacks , were supplied for children to decorate themselves […]
Bouwmaat new, omnichannel loyalty programme
Briefing Bouwmaat, established in 1986, is a successful wholesale business for professionals in the repair, renovation and maintenance market. It has the largest web shop in the construction materials market, offering over 13,500 items. Bouwmaat currently offers a loyalty programme aimed at establishing long-term engagement with its customers. The main challenges of the current Bouwmaat […]
SamenGezond: the largest health loyalty programme in the Netherlands
Briefing SamenGezond challenges you to make healthy choices and gives tips, advice and solutions to make you feel fitter. The programme offers online coaching, personal weekly goals and much more to help you make healthy living easier and more fun. You can participate at any time and at your own pace. This makes a healthier […]
EDEKA – Our Forest
EDEKA – Our Forest Briefing Edeka is a market leader in Germany with over 5.000 stores & 45 billion EUR turnover. Edeka was looking for a nationwide promotion to be anchored in its “Sustainability” marketing strategy. Solution An innovative adventure book which encourages children to take part in outdoor activities and play, while exploring nature […]
Nescafé Dolce Gusto: The art of starting the day better
Briefing Nescafé Dolce Gusto is one of Switzerland’s major coffee retailers – one in every four coffee machines which is bought in the country is a Nescafé Dolce Gusto. Its capsule system is one of the most successful internationally. Nescafé Dolce Gusto launched its Swiss “The art of starting the day better” campaign with five […]
