FUSE TEA – Young and Urban promotion
Briefing The brand new product fusetea was launched on the Swiss market and needed to be presented to a very wide targetgroup. The product focusses on young, health-conscious consumers. Our client, Coca-Cola, combines the use of classic ATL advertising in this campaign with the direct effect of below-the-line activations. Solution Young&Urban is the innovation in […]
Orell Füssli Thalia (OFT) Bookstores: Unique merchandising
Briefing Orell Füssli Thalia (OFT) is the largest chain of bookstores on the Swiss market. In the development of supplementary sales channels to the company’s online and bricks-and-mortar outlets, the focus is on high-footfall sales areas, whose professional and consistent management is regarded by OFT as a decisive success factor. For this purpose OFT looked […]
Coop: A Wilderness Adventure
Briefing Boost’s task was to develop a collectible promotion for the autumn of 2020 that can be experienced by young and old alike and that addresses the topic of sustainability in an emotionally appealing way. Solution In cooperation with the WWF and under the motto “Adventure Wilderness”, Boost developed a collectible assortment consisting of four […]
ALDI – emoji® campaign in Germany ALDI SÜD and ALDI NORD
Briefing When Boost Group was asked to create the first ever joined ALDI SÜD and ALDI NORD short-term loyalty approach in Germany, Boost was trusted with the task to design a 6 weeklong concept that would guarantee a nation-wide hype amongst ALDI shoppers while mainly targeting children from age 5-12 and their families. On top […]
SPAR – The Secret Life of Pets
Briefing Retailer SPAR was looking for its next collectibles’ promotion to activate shoppers and reward them with a totally new concept. Boost Group was asked to create, design and produce a unique collection to surprise customers with a new carrier and an important license. Solution Following the launch of the fifth Universal Studios’ fully-animated feature-film, […]
Esselunga SuperFoodies: healthy food is fun and cool
Briefing Esselunga is one of Italy’s largest retail chains. In cooperation with Boost, the leading service provider in the field of marketing and sales promotion, Esselunga has now succeeded in raising awareness in Italy of the topics “protection of ecosystems” and “balanced nutrition” with the SuperFoodies collection campaign. Solution Esselunga believes it has a responsibility […]
All at Penny Market – TUTTI AL PENNY
Briefing PENNY Card, the first card in the discounters’ world, never stops growing. For a campaign that ran during the summer of 2020, Penny Market was looking for a theme with hype potential and an assortment of collectible items for the whole family. The campaign’s goals were to increase customer frequency, encourage impulse purchasing, and […]
Strong collaboration between DeutschlandCard and Boost Group
Boost is a reliable partner for the DeutschlandCard rewards business Boost Group has been responsible for the rewards business and the new rewards shop of DeutschlandCard GmbH since 1 March 2020. Boost develops and manages various successful bonus and reward solutions for longstanding blue-chip customers in the retail, finance and healthcare sectors. DeutschlandCard is part […]
Real – my litte Bio-garden
Briefing The German supermarket real,- wanted to create a collectibles’ promotion to support their increasing sustainable and socially responsible image. The promotion had to be a appealing to families, attract customers and activates them to think about healthy food. A collectible campaign that tells the story of real,-! Solution For this campaign Boost developed and […]
BP Europe: Summer Travel loyalty campaign
Briefing BP Holland and Boost jointly launched a Summer Travel loyalty campaign. The BP EU Marketing Team wanted to combine a short-term and long-term loyalty strategy, for which Boost introduced a smart action mechanism. In return for refuelling with a minimum 20 litres, BP customers received a discount voucher that gave them up to 50% […]
