Coop Abenteuer Garden: urban gardening and cooking

Briefing COOP Schweiz was looking for a follow-up campaign to its ‘Abenteuer Natur’ collectibles’ promotion. This new promotion, too, was to be embedded in the company’s strategic sustainability communications and be both educational and entertaining at the same time. Solution Urban gardening and cooking are current trends which Boost entertainingly combined for COOP with games, […]

LENTA Minimania 1-2-3

Briefing Following the success of a collectibles promotion devised by Boost for Russian retailer Lenta in 2016 and 2017, Lenta decided to give it another go in 2018. Boost was asked to create a new line of miniature products, or ‘Minis’, which were made available in Lenta hypermarkets and supermarkets throughout Russia in October and […]

O’KEY New Year’s campaign

Briefing The Russian O`Key hypermarkets wanted to create a New Year campaign with a sustainable approach, including DIY and creative elements, appropriate to the ‘Kids about the Planet’ kids’ club and its values. Solution Sustainable FSC (Forest Stewardship Council) wooden New Year decorations, packed in FSC flowpacks , were supplied for children to decorate themselves […]

EDEKA – Our Forest

EDEKA – Our Forest Briefing Edeka is a market leader in Germany with over 5.000 stores & 45 billion EUR turnover. Edeka was looking for a nationwide promotion to be anchored in its “Sustainability” marketing strategy. Solution An innovative adventure book which encourages children to take part in outdoor activities and play, while exploring nature […]