All I need is a moment of pleasure
Briefing Building on its successful launch of the German cult brand ‘all I need.’ in Austria, Capri-Sun is further upgrading its health-based beverage strategy by expanding this range into Switzerland. The company asked Boost Group to develop and execute a creative and effective sampling campaign targeting Swiss commuters. Solution Boost Group implemented an amazing sampling […]
Cactus mega öko-gang: More sustainable than ever
Briefing Cactus S.A. Luxembourg aims to educate kids in a light and fun way on sustainability and to increase awareness of this topic. As the customers of the future, kids can learn today how to act to preserve nature – and continue later in life. Furthermore, it is important that the set-up of such campaigns […]
emoji® is back at Aldi in Belgium and Luxembourg!
Briefing Tasked with creating a follow-up emoji® campaign that would spark enthusiasm among ALDI’s shoppers, trigger another collecting hype in Belgium and Luxembourg, and put ALDI’s core competencies into the foreground, Boost again created a tailor-made activation measure for ALDI NORD with emoji® fresh. Solution With emoji® fresh, ALDI Nord Belgium follows up on the […]
Coop Supercard: the most successful loyalty program of Switzerland
Briefing Coop is the leading retailing company of Switzerland. Through the loyalty program the customers won’t only be provided with short-term benefits but will continuously be surprised by first-class gifts and rewarded for their loyalty. The high quality of the organizing and the communication processes, as well as the choice of world-famous or local relevant […]
Coop – Summer, ready, go!
Briefing For a campaign that ran during the summer of 2021, Coop was looking for a theme with hype potential and an assortment of collectible items for the whole family. The campaign’s goals were to increase customer frequency, encourage impulse purchasing, and boost sales. Solution How do you create a special shopping experience for the […]
Good stories are told twice: Rekordomania 2
Briefing Good stories are told multiple times. And this year we launched the 9th chapter of the iconic Garfield campaign range: Recordomania 2, a sustainable kids collectibles promotion with the most amazing animal records in the world. Solution In close cooperation with SPAR Slovenija d.o.o. we developed a tailormade, sustainable and brand licensing story about […]
O’key sowing good things
Briefing The Russian O`Key hypermarkets wanted to create a collectibles promotion to support their increasing focus on sustainable and social responsibilities, and to help launch their ‘Kids about the Planet’ club. The promotion was designed to create opportunities for interaction between parents and kids in the area of global ecology, but with a specific link […]
Air Miles: The largest loyalty programme in the Netherlands
Briefing Air Miles is the largest loyalty programme in the Netherlands and Boost is proud to be its biggest external partner. In 2008, Boost opened the Air Miles Web Shop and since then we have been hosting it successfully – welcoming more than two million online visitors each year. Air Miles is the chosen savings […]
Barilla – An Italian Love Story
Briefing Barilla wanted to create a sales-oriented “Italian Love Story” campaign focused on emotion and on POS material. Solution We proposed a roadshow and a lottery. On an Italian Vespa customers are invited to share and tell their personal Italian love story. Images of the promotion were uploaded directly to a portal and the winners […]
Nestlé and Coop –”Everything for your fondue”
Briefing Shortly before Christmas Boost Group implemented – on behalf of Nestlé and Coop – a cross-category promotion featuring the brands Thomy, Maggi and Satrap on the theme of “Everything for your fondue”. The promotion stylishly brought together a demonstration of the chinoise set with the tasting of Maggi bouillon’s and Thomy’s chinoise sauces, and […]
